TN Marketing & Attraction Course

This one-and-a-half-day, hands-on course will review the basics of developing and implementing a high-impact marketing and attraction plan. While this course emphasizes business attraction, new business development, existing business and community development are included as a part of a comprehensive approach.

Course participants learn how to craft their community's message by reviewing online marketing fundamentals, GIS technologies, website design and current trends in site selection. Participants also will explore prospect management and various mediums of communication, including how to best utilize social media and online technologies as an economic development marketing tool. Case studies and sample plans will highlight the do's and don'ts of economic development marketing and attraction.

This course is one of a series provided by UT Center for Industrial Services (UT CIS) designed to share best practices and trends with Tennessee’s economic development practitioners, private industry leaders, community leaders and elected officials.​

Date and Location:

DoubleTree by Hilton Hotel  |  Jackson  |  August 27-28, 2019

Course Agenda:

Coming Soon!

Course Fee:

$345 before August 19  |  $395 after August 19

The registration fee covers course materials, instruction, selected meals and refreshment breaks. It does not cover hotel and other travel expenses. Registration is limited to 35 participants and is filled on a first-come, first-served basis.

Course Times:

On-site check-in:
Day 1: 10:00 AM - 5:00 PM
Day 2: 8:00 AM - 12:00 PM
Meals provided: Day 1 - Lunch; Day 2 - Breakfast

How to Register:

If you need assistance accessing your account, please contact Carol Jones at 615-253-6371 Carol.Jones@tennesseee.edu

You may also register by submitting a Course Registration Form by email. 

Cancellation and Refund Policy:

Payment needs to reach our office two weeks prior to the class. No refunds or credits will be issued for cancellations one week or less prior to the first date of class, but credit may be applied towards another UT CIS course.

Hotel Accommodations:

DoubleTree by Hilton Hotel Jackson - click HERE for reservation link

This link and rate code is only available for class attendees. If this link and special rate is used by someone outside of the class, the reservation will be cancelled and a fee will be applied to the credit card used to book the reservation. 

Scholarships:

A limited number of scholarships are available to course participants from Tennessee. Applications for scholarships can be downloaded here Scholarship Application.

Scholarships cover $270 of the $345 course tuition cost, and do not include hotel, travel or meals. Scholarship recipients will be required to pay $75 of the tuition cost, which will not be refundable should the participant withdraw from the course. Applications must be received by August 9, 2019 to be considered for a scholarship.

Dress Code:

The attire for the course is business casual.

Speaker:

Sharon Younger, PhD

Dr. Sharon Younger is President and founder of Younger Associates, a market research and strategic communications firm that provides services to businesses, economic development organizations and transportation agencies. 

Dr. Younger is a frequent speaker at national conferences for professional organizations. She is an instructor for the Economic Development Institute, University of Oklahoma, Auburn University, University of Tennessee and CETYS University in Mexico.

Before founding Younger Associates, Dr. Younger was an associate professor of market research and advertising at Union University where she launched and became director of the university’s Center for Business and Economic Services. Prior to her work at Union University, Dr. Younger worked in market research for the Allied-Signal Corporation.

Recognized nationally as a leading researcher in the field of demographic and labor market analysis, Dr. Younger and her firm have successfully completed regional and statewide labor market analyses for clients in twenty-two states. 

After Hurricane Katrina, YA conducted studies for 10 parishes in the Baton Rouge area, 14 parishes in the Greater New Orleans area and five parishes in the lower river region of Louisiana. Those combined studies have provided an in-depth understanding of the labor market and the skills present in the labor force after massive changes in the population. This work provided the basis for a revamp of the workforce training system, which was just ranked the best in the nation by Business Facilities Magazine. 

Methodology developed for conducting economic impact analyses developed by Sharon Younger is recognized by the International Economic Development Council and is utilized in courses taught by the Economic Development Institute. 

The Younger methodology has been used hundreds of times for projects across the United States. It has been used to measure the impact of universities, an international flight between Memphis and Amsterdam, operations at Oak Ridge National Laboratory, the Memphis Grizzlies, United States Energy Corporation, Alcoa’s U.S. operations and St. Jude Children’s Research Hospital. YA is currently involved in measuring the economic impact of TVA’s mega-site program.

The staff at Younger Associates advises a number of cities, economic development agencies and industrial development boards on an ongoing basis in evaluating incentives and conducting economic impact analyses.  They guide these organizations in determining the return on investment for project incentives.

Other TCED Economic Development Courses:

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