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The TN Marketing & Attraction Course is a one-and-a-half-day, hands-on course that will review the basics of developing and implementing a high-impact marketing and attraction plan. While this course emphasizes business attraction, new business development, existing business and community development are included as a part of a comprehensive approach.
Course participants learn how to craft their community's message by reviewing online marketing fundamentals, GIS technologies, website design and current trends in site selection. Participants also will explore prospect management and various mediums of communication, including how to best utilize social media and online technologies as an economic development marketing tool. Case studies and sample plans will highlight the do's and don'ts of economic development marketing and attraction.
This course is one of a series provided by UT Center for Industrial Services (UT CIS) designed to share best practices and trends with Tennessee’s economic development practitioners, private industry leaders, community leaders and elected officials.
June 16-17, 2021 | Chattanooga, TN
Registration $395 | Early Registration $345 (by: May 26, 2021)
The registration fee covers course materials, instruction, selected meals and refreshment breaks. It does not cover hotel and other travel expenses. Registration is limited to 35 participants and is filled on a first-come, first-served basis.
Onsite check-in: 9:30 AM
Day 1: 10:00 AM - 5:00 PM
Day 2: 8:00 AM - 12:00 PM
Meals provided: Day 1 - Lunch; Day 2 - Breakfast
You may also register by submitting a Course Registration Form by email.
Payment needs to reach our office two weeks prior to the class. No refunds or credits will be issued for cancellations one week or less prior to the first date of class, but credit may be applied towards another UT CIS course.
Hotel link coming soon! (Check back on March 5, 2021)
This link and rate code is only available for class attendees. If this link and special rate is used by someone outside of the class, the reservation will be cancelled and a fee will be applied to the credit card used to book the reservation.
A limited number of scholarships are available to course participants from Tennessee. Applications for scholarships can be downloaded here Scholarship Application.
Scholarships cover $270 of the $345 course tuition cost, and do not include hotel, travel or meals. Scholarship recipients will be required to pay $75 of the tuition cost, which will not be refundable should the participant withdraw from the course. Applications must be received by May 19, 2021 to be considered for a scholarship.
The attire for the course is business casual.
Sharon Younger is President and founder of Younger Associates, LLC, an economic research and strategic planning firm that provides services to businesses, economic development organizations and transportation agencies.
Dr. Younger has twenty-five years of experience in her field and is a frequent speaker at national conferences for professional organizations. She is an instructor for the Economic Development Institute, University of Oklahoma, Auburn University, University of Tennessee and CETYS University in Mexico.
Before founding Younger Associates, Dr. Younger was an associate professor of market research and advertising at Union University where she launched and became director of the university’s Center for Business and Economic Services. Prior to her work at Union University, Dr. Younger worked in market research for the Allied-Signal Corporation.
Recognized nationally as a leading researcher in the field of demographic and labor market analysis, Dr. Younger and her firm have successfully completed regional and statewide labor market analyses for clients in twenty-three states.