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The ability of an organization to successfully recover from a disaster is directly related to the degree of business continuity planning that takes place before the disaster. Studies have shown that two out of five businesses lacking a Business Continuity plan will go out of business within five years of experiencing a major disruptive event. Business continuity planning will help you avoid market share loss, protect your brand, maintain customer loyalty, and improve overall communications within your organization and with customers, suppliers, vendors, and key stakeholders.