TN Marketing & Attraction Course

This Tennessee-focused, hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses interested in locating or expanding in Tennessee need accurate, up-to-date and credible information; and communities need rock-solid marketing techniques to reach the needs of the business community.

Course participants learn how to craft their community's message by reviewing online marketing fundamentals, GIS technologies, website design, and current trends in site selection. Participants also will explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction.

The class is one of a series of economic development courses, provided by the University of Tennessee Center for Industrial Services (UT CIS), designed to share best practices and trends with Tennessee’s economic development practitioners, private industry leaders, community leaders and elected officials.

Date and Location:

Next Course in 2019

Course Agenda:

Marketing Attraction 2017 Agenda

Course Fee:

Early Registration $345
Regular Registration $395
The registration fee covers course materials, instruction, selected meals and refreshment breaks. It does not cover hotel and other travel expenses. Registration is limited to 35 participants and is filled on a first-come, first-served basis.

Course Times:

  • On-site check-in:
  • Course begins:
  • Course concludes:
  • Lunch:

How to Register:

Browse Courses Here

If you don't remember the email address you created your account with, please contact Carol Jones, 615-253-6371 Carol.Jones@tennesseee.edu

You may also register by submitting a Course Registration Form by email. 

Cancellation and Refund Policy:

Payment needs to reach our office two weeks prior to the class. No refunds or credits will be issued for cancellations one week or less prior to the first date of class, but credit may be applied towards another UTCIS course.

Hotel Accommodations :

TBA

This link and rate code is only available for class attendees. If this link and special rate is used by someone outside of the class, the reservation will be cancelled and a fee will be applied to the credit card used to book the reservation. 

Scholarships:

A limited number of scholarships are available to course participants from Tennessee. Applications for scholarships can be downloaded here Scholarship Application.

Scholarships cover $270 of the $345 course tuition cost, and do not include hotel, travel or meals. Scholarship recipients will be required to pay $75 of the tuition cost, which will not be refundable should the participant withdraw from the course. Applications must be received by TBA to be considered for a scholarship.

Dress Code:

The attire for the course is business casual.

Other TCED Economic Development Courses:

View other TCED economic development courses

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Facilitators:

Heidi Smith, General Manager – Global Business, TVA Economic Development

Doug Lawyer, CEcD, VP Economic Development, Knoxville Chamber

Greg Lowe, TCEcD, Director of Economic Development, City of Lewisburg

Tom Trent, Attorney At Law, Bradley Arant Boult Cummings LLP